My Mini MBA in Marketing Experience

The last 3 months have been full on, not only because of work; planning our first in-person event in Chicago, launching our Diversity & Inclusion Committee or life in general with a 3 and 5-year-old, but because I took on a Mini MBA in Marketing with Mark Ritson (through Marketing Week).

I took on the challenge because I wanted to see if what I've been doing for the last 18 years was right or not, to gain a foundation for current marketing thinking (and the complexity that now brings) and to obviously learn new things.

I had no idea how challenging, interesting, fascinating, annoying, rewarding, eye-opening, entertaining and connecting it would be for me. I met so many like-minded people over the three months as we helped each other understand the module, debate the direction of the case study or laugh about how painful we found the exam.

I would have been happy with a pass - It was always going to be added value being exposed to such great content.

Then when I submitted the exam I secretly hoped that I would get a B (apparently only the top 20% get As). The three intense weeks of building the marketing plan, sitting in the problem to find the answers, getting to my answer, sleeping on it and then completely changing my answer, made me feel I was considered in my rationale.

Then as I landed from Chicago and checked the app I saw that I got an A - I was and am still over the moon with that result. I decided to not do the exam in a group to reveal how much I get it and was willing to hear the harsh facts if it went the other way.

I will continue to be curious, continue to advocate for Marketing as a company's superpower and look forward to many more years in this space.